California Road Trip

The California Road Trip Postcard was a Regional Marketing project that was aimed at destination travel in California. The concept was centered around the “road trip” experience — encouraging travelers to get out and explore. On one side of the folded card was the “Bucket List”/checklist of places to see. The other was a tear-off postcard that the travelers could send off to family or friends. In addition, we created a whimsical animation for the social channels. The creative was versioned out for the (4) regional California markets.